Ein super cooler Artikel im neuen amerikanische “Alpine Modern”-Magazine. Danke an Sandra Henderson, dass Sie uns und Almliebe so schön integriert hat!
“Almliebe (alp love) is what Sonja Ragaller calls the rekindled zest for being in the mountains and close to nature, for Dirndl and Lederhosen, for local traditions — all of it interpreted for the modern world. The Munich-based fashion journalist captures this bucolic-chic zeitgeist in her online boutique almliebe.com, where she exquisitely curates alpine-inspired fash- ion and lifestyle labels mixed with traditional go-to brands.
Her roots in the rebellious snowboarder scene of the nineties, Ragaller nowadays hits the Bavarian and Austrian slopes purely for leisure, preferably in Tyrol. “A lot is happening there around the alpine modern lifestyle,” says the expert skier, whose favorite winter destinations include the Zillertal and St. Anton.
There’s more than the world-class ski ter- rains that draws Ragaller to the mountains time and again. “There are so many unforgettable après-ski experiences,” she says, reminiscing in particular about a mirthful trip to South Tyrol. ”
